AgriTourism Gatherings

AgriTourism Gatherings are peer learning and networking events for local agritourism business stakeholders. Every effort is made to hold them on-site at an active agritourism enterprise location. Typically, the program includes an educational and/or discussion component relating to the formation of a local regional agritourism network association; a guest speaker/s and a field tour and/or Q and A with the host. Information, documents and resources from each AgriTourism Gathering may be found here.

Where Do You Grow From Here?
Spring 2025 Education Events:
Farm and Agritourism Business Planning Tools and Resources
Planning is essential for managing farm production, market, institutional, human, and financial risks. To help with decision making and determining next steps, both established and beginning farm enterprises will benefit by having a current farm business plan incorporating current industry and market trends, forecasts and policies.
The University of California Cooperative Extension, San Diego is offering several opportunities to help growers with developing or revising a business plan for their farm and agritourism enterprises.
Webinar Series: Business Planning Elements
for Farm Producers and Agritourism Operators
Description:
Planning is essential for managing farm production, market, institutional, human, and financial risks. To help with decision making and determining next steps, both established and beginning farm enterprises will benefit by having a current farm business plan incorporating current industry and market trends, forecasts and policies.
This webinar series will take a deep dive into specific elements of the business plan, planning tools and resources.
Time: 11:00 AM - 12:00 PM, Noon
Dates: March 10, 17, 24 and 31, 2025
Topics:
- Record Keeping
- Utilizing the Ag Plan resources
- Insurance, Tax and Legal Check-up
- Food Safety On and Off the Farm
Registration: FREE but registration required.
Webinar details will be sent after registering.
REGISTER HERE
More Information:
Contact: Jan Gonzales, jggonzales@ucanr.edu
Farm Business Planning Virtual Course

A 6-module online course held over 6 weeks, guided by Joe Molina, Veterans Chamber of Commerce
When:
Weekly; each module begins on Monday of each week.
Starts the week of March 31 through the week of May 5, 2025.
Login each week at the times most convenient for you.
Registration Fee: $25.00
Registration Deadline: Noon, Friday, 3/28/2025
Description:
This is an online course with six weekly modules that explains and leads participants through the segments and steps to develop a comprehensive business plan.
Registration fee includes:
- six modules held weekly
- interactive platform to engage with other cohort members
- assignments
- instructor feedback and support
- Certificate of Completion
(with successful completion of all six modules)
Click HERE for more information of module contents.
Contact: Jan Gonzales, jggonzales@ucanr.edu